Ghana Society UK launches tourism initiative “Bra Ghana”

CEO of Miss Tourism Ghana UK (MTGUK), Maria Lovell, has urged global tourists to visit Ghana and learn more about its rich cultural traditions, history and wildlife through a new tourism initiative called “Bra Ghana”.

“Bra Ghana”, Akan expression which translates in English as “Come to Ghana” is a campaign to encourage people home and abroad to learn and experience Ghana as a tourism destination.

According to Maria Lovell, people who have never considered Ghana as a destination point for sky-diving, hiking or safari, can begin to mark Ghana now on their tourism calendars.

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The “Bra Ghana” initiative aims to highlight that Ghana has much more to offer the world than just colonial history but also has exciting and niche activities that showcase Ghana’s diverse tourism landscape – from the terrain and wildlife of the Shai Hills to the exhilaration of sky-diving in Kwahu.

“Bra Ghana” plans to unveil its programmes for the coming year and beyond on Friday, December 7, 2018, at the Jobyco Hotel on Nii Klu Street, off the Spintex Road.

The programme of activities include festivals and carnivals to be staged throughout the year and designed to attract people from the Diaspora and other international visitors to Ghana.

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“More visitors than ever are choosing shorter breaks, four or five-star hotels, boutique hotels, Air B&B, spa breaks, and cultural and events tourism holidays,” Maria said at the launch.

The launch of this exciting initiative comes as the Ministry of Tourism announces its own drive to boost tourism with its 2019 Year of Return campaign. This campaign aims to commemorate 400 years of the first slaves to arrive in America and encourage those from the Diaspora to come home and establish businesses.

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