Local is lekker! Here are SA’s 10 most influential brands

The survey looked at the perceived “leading edge”, “respect”, “presence”, “trustworthiness” and “engagement” of brands.

Ipsos South Africa loyalty director Ray Kong said: “Far from being a popularity contest amongst brands, this study speaks to the actual influence that a brand has on South African consumers’ everyday lives.”

Ipsos believe four retail names in the top 10 show they are becoming a “one stop household management destination, by offering banking services, payments on utility bills and licences, as well as becoming distribution points for social grants and allowing people to send money to each other quickly and effectively.”

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