Perfume is top buy as early online shoppers scent out Black Friday deals

Online shoppers in South Africa are demonstrating both a love of feeling good and practicality on Black Friday.

Providing an early snapshot of shopping trends on Black Friday 2018, online retailer Takealot.com said it had already seen a record number of visitors to its site.

Its annual Blue Dot Sale went live at 12.01 and generated more than R11.5m in transactions in the first hour alone, surpassing, by 8.30am today, the R87m GMV mark – the total value of transactions generated on Black Friday 2017.

Tommy Hilfiger For Her perfume was the initial bestseller, followed by DStv Explora and Pampers nappies.

In terms of highest-value items sold, four out of the top five bestsellers were smart televisions and gaming consoles (like Xbox One).

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