Amid the backlash on Twitter, Pick ‘n Pay promptly responded in series of tweets.
“We can confirm that these mugs have been removed from the store and are not stocked in any other Pick ‘n Pay stores.”
The retailer acknowledged that the mugs were “completely unacceptable.”
It’s not the first time a retailing giant has found itself in hot water this year. Here’s four incidents in 2018 that landed retailers in hot water.
When international clothing brand H&M advertised their kiddies hoodie on their online store in January, outrage soon followed.
The photo that H&M used on their website sales campaign showed a black child wearing a green sweater with the words “coolest monkey in the jungle”.
The company later apologised.
“The image has now been removed from all H&M channels and we apologise to anyone this may have offended.”
Popular US rapper The Weeknd was not moved.