Business News of Monday, 29 October 2018
The Ghana Oil Company Limited (GOIL) has launched a sales promotion campaign aimed at rewarding almost one million customers nationwide.
Under the ‘Efie Ne Fie’ promotion campaign, customers who buy fuel for GH¢80 and above will instantly be rewarded with prizes that include fuel, free eye screening and a stay in a hotel.
The three-month campaign started on October 24 and will run until January 23 next year.
The Chief Operating Officer (COO) of GOIL, Mr Alex Adzew, said at the launch in Accra at the weekend that the campaign was not a raffle but a promotion that “rewards customers instantly for patronising the company’s products.”
Unlike raffles that require draws to determine winners, Mr Adzew said the ‘Efie ne Fie’ promotion rewards all persons instantly for consuming fuel from GH¢80 upwards in the case of vehicles and GH¢50 upwards in the case of motorbikes.
Under the promotion, Mr Adzew said some 920,924 rewards would be given out to all drivers and motorbike riders in appreciation of their patronage.
He said as the biggest oil marketing company, GOIL was of the view that the profit the company made should be ploughed back into the economy to help benefit the citizens.
That, he said, informed the decision to list on the Ghana Stock Exchange, resulting in over 16,000 individuals and institutions owning a part of the company.
“So when you buy GOIL, you contribute to our economy by helping keep money back home,” he said.
Details of promo
The Head of Fuels Marketing at GOIL, Mr Marcus Deo Dake, explained that customers “who buy the required amount of fuel will be given special cards in line with the promotion.”
He said they were required to scratch and send the code to *161* to determine their prizes, which can be redeemed within 48 hours.
The Board Chairman of GOIL, Mr Kwabena Bartels, thanked customers of the company for helping to grow the company and encouraged them to buy more fuel to enable them to win prizes.
Boxing legend and brand ambassador of GOIL, Mr Azumah Nelson, also encouraged consumers to patronise GOIL products.
He said unlike other fuels, fuel from GOIL guaranteed value for money and also preserved car engines.