General News of Monday, 22 October 2018
Next time you’re planning a party, make Chivas XV a must-have feature of your evening. The 15-year-old blended Scotch whisky is the latest addition to the Chivas portfolio, and is set to bring Scotch to moments of celebration in Ghana!
Chivas XV will be officially released in Ghana during an exclusive celebration on November 16th providing guests with a unique experience to taste and experience the new blend in various ways.
The secret to the exquisite taste of Chivas XV lies in the unique way it is blended. The process includes being aged for a minimum of 15 years and selectively finished in Grande Champagne Cognac casks to bring out the luxuriously fruity and velvety flavours and sweet aromas of marmalade, cinnamon, juicy sultanas, and vanilla.
The Grande Champagne region in France is renowned for producing the finest cognacs in the world which adds a rich refined interpretation to the traditional Chivas house style.
Emmanuelle Baroux, Marketing Director at Chivas West Africa, said: “We believe the Ghanaian market is eager to experience unique and outstanding new tastes and Chivas XV is the perfect response to that. A disruptive move to the category, Chivas XV highlights that a serious whisky does not need a serious setting to be enjoyed!
This innovate blend provides the perfect taste profile for a wide range of contemporary serving styles, from shot to cocktails, and we encourage our Ghanaian consumers, whether connaisseurs or beginners, to find their own way to enjoy this new, rich innovative blend as they celebrate and create memorable experiences”.
Sure to stand out in any crowd, Chivas XV is presented in the same iconic bottle shape that makes Chivas whiskies recognisable around the world with a striking all-gold bottle that commands attention.
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. As the original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by James and John Chivas, who pioneered the art in 19th century Scotland.
Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary. Chivas believes in the power of blending in life, as well as in Scotch.