Andre de Souza, a 35-year-old lawyer leaning toward voting for Bolsonaro, said he receives around 500 WhatsApp messages a day for and against both candidates.
The rumors and false information “don’t make a difference to me,” he said, but added: “My mother received a WhatsApp message saying Bolsonaro was doing away with (mandatory) end-of-year salary payments, and she believed it!”
There are 120 million WhatsApp user accounts in Brazil, whose population is 210 million. The app is a wildly popular communication tool between friends, families and work colleagues, outstripping even Facebook — which owns WhatsApp — in usage.
Haddad made his accusation after Brazil’s widest circulation newspaper, Folha de Sao Paulo, reported it had discovered contracts worth up to $3.2 million each for companies to send out bulk WhatsApp messages attacking the Workers Party.
“We have identified a campaign of slander and defamation via WhatsApp and, given the mass of messages, we know that there was dirty money behind it, because it wasn’t registered with the Supreme Electoral Tribunal,” Haddad told a media conference in Sao Paulo.
Bolsonaro’s lawyer, Tiago Ayres, told the financial daily Valor there was no evidence of any connection between the companies mentioned by Folha de Sao Paulo and Bolsonaro’s campaign.
The row shone a light on an issue that has become a pressing one in democracies: the organized abuse of social media to sway public opinion in countries.