Accra, Oct. 18, GNA – Nutrifoods Ghana
Limited, jointly owned by Olam International and Sanyo Foods of Japan, has
launched a sugar-free biscuit in the cracker category to meet the fast growing
demand for healthy snack nourishment among consumers.
Nutrifoods, producers of popular household
biscuit brands like Perk, Milky Magic, Royal Digestive and Royal King Cracker
extensively studied the prevailing consumer trend and has developed a product
which fully addresses the rising consumer need for a sugar-free cream cracker
under its Royal King Cracker franchise – a new tasty, crispy and completely
The new cracker brand was unveiled in the
major commercial centres of Ghana including Accra, Kumasi, Takoradi and Tamale,
on the theme “Snack Freely” and was recorded as the first large-scale launch
for any biscuit brand in the country.
“Many people in this part of the world
love crackers and the Royal King Cracker has enjoyed pre-eminent status in this
segment….so, as the popularity of snack rises with increase in the pace of
life, consumers are seeking options to snack freely without having to worry
about sugar,” said Mr. Jay Anjaria, the Marketing Head of Nutrifoods’ Packaged
Food business, at the main launch ceremony.
“We have always believed in reaching out to
the consumer and anticipating their current and future needs so that we can stay
ahead of the product development curve.
There is a segment of consumers who are
watchful of their sugar intake. With snacking on the rise, there is no real
sugar free option for them and hence this product is specially designed which
delivers on being tasty, crispy and yet sugar free!” said Mr. Anjaria.
Mr. Amitabh Coomar, Business Head at
Nutrifoods Biscuits disclosed that there would soon be a new capacity infusion
to meet the growing demand for its products.
Guests who sampled the New Cream Cracker Sugar
free biscuits endorsed the product for its unique and crispy taste.
Cream cracker sugar free biscuits will be
available in two convenient sizes of 82 grammes and 44 grammes and can be found
in all supermarkets, neighbourhood groceries and mini marts across the country.