Stratcomm receives CIMG Special Awards

By
Morkporkpor Anku, GNA

Accra, Oct 1, GNA – The Ghana Garden and
Flower Movement, a Stratcomm Africa initiative has been awarded the National
President’s Special Award at the 2017 Chartered Institute of Marketing Ghana
(CIMG) performance Award in Accra.

The Movement was recognised for its pioneering
role and significant strides it has made in promoting the importance of gardens
and flowers through innovative Ghana Garden and Flower Show.

Mr Kwabena Akuamoah Agyekum, Executive
Director, CIMG presenting the Awards commended Stratcomm Africa and the
Movement not only for initiating and sustaining the event but growing it for
six years.

Ms Esther A. N Cobbah, the Chief Executive
Officer, Stratcomm Africa expressed the delight in the recognition and thanked
stakeholders, who believed in the initiative and supported it to grow to this
level.

The Annual Ghana Garden and Flower Show is the
flagship activity of the Movement, which seeks to create awareness among
Ghanaians about the commercial, aesthetic health and psychological benefits of
horticulture and floriculture.

It also seeks to celebrate Ghana’s unique
flora and fauna, whilst pointing people to the income generating and job
creation opportunities inherent in them.

She said the awards just communicates to her
that hard work pays and that the country was serious about conserving its
environment and tapping the potential of God’s given resources to grow the
economy.

“We cannot have come this far without the
generous support of various stakeholders, especially our sponsors and partners
and the Movement is encouraged by this recognition and remains more determined
than ever to sustain the awareness we have been creating concerning the value
of gardens and flowers for Ghana.

“We must all work together to protect our
environment and grow more flowers to achieve a greener, healthier, wealthier,
more beautiful Ghana, and contribute to the realisation of the UN Sustainable
Development Goals,” she said.

She said the flora and fauna were amazing
resources that provides opportunities for job creation for the younger
generation, while solving the unemployment situation of the country.

Ms Cobbah said there was the need to educate
Ghanaians about the horticulture, flora and fauna industry on its potential
benefits in promoting foreign exchange for the country.

She called on stakeholders, especially the
media to help educate the citizenry on the importance of the industry, adding
that, “if we want to achieve Ghana beyond aid, I think we should also
concentrate on the floriculture and the horticulture industry”.

The Garden Flower Show since its inception has
grown tremendously with participation increasing from 14 exhibitors and 1,400
visitors in 2013 to 139 exhibitors and over 16,000 visitors in 2017.

This year more than 20,000 visitors and close
to 150 exhibitors participated in the event.

GNA

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