Accra, Oct. 2, GNA – Ecobank Ghana as part of
plans to offer unparallel services has launched a new service proposition to
meet the needs of customers within the shortest possible time through
Dubbed the ‘Care and Convenience’, the service
commits to four pillars of best friendly and caring staff, great convenient
products, best time-saving digital platforms and a dedicated 24/7 contact
Speaking at the launch of the Bank’s Customer
Service Week and Ecobank Brand Service in Accra, Mr Dan Sackey, Chief Executive
Officer of Ecobank West Africa, assured customers of the bank’s quest to
continue to improve services.
He said the bank would work on the feedback
from customers, adding that it was a personal commitment to deal with issues affecting
“Our willingness to make that commitment is
underpinned by the fact that we believe that we have great people who manage
our branches; we put out good products that will meet your taste; we have
invested in technology that will help respond to your needs in real time and we
stand ready to receive any residual complaints from you,” Mr Sackey said.
The launch of the programme, he said, “is
the commitment that people are ready to serve and respond to needs of customers
so that they get what they ask for in a convenient way”.
Ecobank assured the clients that it would
continually work to upgrade its systems to ensure a hitch-free service to its
The launch of the program on Monday brought
together some loyal customers of the bank to share their customer service
Mrs Rita Tsegah, Head of Communications and
Marketing at Ecobank, said Ecobank’s Service Brand has taken into consideration
the rights of customers to choose between competing brands and has fashioned
out nothing but products and services that meet their needs.
“We deliver great and convenient products,
incisive and deductive thought processes that are dedicated to creating
innovation,” she said.