City authorities urged to promote environmental cleanliness to attract tourists

Kumasi, Sept 27, GNA –
The Ghana Tourism Authority (GTA) has appealed to city authorities across the
country to intensify efforts at promoting environmental cleanliness and good
sanitation to attract tourists into their communities.

Mr Peter Achampong,
Ashanti Regional Manager of GTA, who made the appeal said tourism thrived on
good environmental and attractive conditions.

It was therefore
important for city authorities to up their game to remove garbage and ward-off
lunatics from streets and create conducive environment to receive the numerous
opportunities offered by tourism to improve not only on their revenues, but
also the socio-economic lives of the people.

Mr Achampong made the
appeal at the opening of a debate to mark the Ashanti regional celebration of
the World Tourism Day at the Ghana Baptist University College (GBUC) in Kumasi.

The topic for the
debate was “Is Digital Marketing actually better than Traditional Marketing in
Tourism Promotion?”      

He said tourism
offered great potential for the country’s socio-economic development and it was
important that appropriate measures were put in place to harness those
potentials.

Mr. Matthew Osei
Prempeh, Senior Quality Assurance Officer of the Ashanti Region GTA, said most
western tourists saw mentally derailed people and filthy conditions as threats
to their health and thereby, hindered their movement to many parts of the
cities.

He called on
businesses in the tourism sector to conduct their businesses according to the
rules and regulations by obtaining appropriate licenses and certificates for
their operations.

Mr Prempeh urged
hospitality establishments to embrace the new trends of marketing to meet the
demands of their clients.

Mr. Peter Sarpong,
Head of Marketing Department of GBUC, called on GTA to intensify its market
promotion of tourist sites to attract local people.

GNA