“Only people of colour are shown either as having cancelled their insurance or not having insurance.
“There is not a single white person in all the Respondent’s [Budget Insurance] advertisements that has not got insurance or has cancelled their policies‚” he complained.
Budget Insurance said they wanted the commercials to show light-hearted and mundane scenarios about people not taking out insurance.
“They [the commercials] are in no way directed against any race‚ gender or sector and the Respondent [Budget Insurance] has in the past used individuals of different races and genders to market its insurance products in a similar manner‚” it said.
Budget Insurance submitted their television commercial featuring the character Jane‚ a white person‚ who also failed to take out insurance as part of their response.