Budget Insurance adverts ‘not racist’: advertising watchdog

“Only people of colour are shown either as having cancelled their insurance or not having insurance.

“There is not a single white person in all the Respondent’s [Budget Insurance] advertisements that has not got insurance or has cancelled their policies‚” he complained.

Budget Insurance said they wanted the commercials to show light-hearted and mundane scenarios about people not taking out insurance.

“They [the commercials] are in no way directed against any race‚ gender or sector and the Respondent [Budget Insurance] has in the past used individuals of different races and genders to market its insurance products in a similar manner‚” it said.

Budget Insurance submitted their television commercial featuring the character Jane‚ a white person‚ who also failed to take out insurance as part of their response.

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