By Kodjo Adams, GNA
Accra, Sept 27, GNA – Advans Savings and
Loans, as part of its strategic plan to boost agriculture, will offer credit
facilities to smallholder farmers in the rural communities to expand their
operations and increase production.
The financial entity says investment in the
agricultural sector would enable farmers to produce more products to serve both
the domestic and international space and stir economic growth.
Mr Steven Duchatelle, the Chief Executive
Officer (CEO)of Advans Group, said this in Accra at a programme to mark the
10th Anniversary of Advans Ghana Savings and Loans on the theme: “Growing
Together:10 Years and Beyond.
He said the Company would also develop
products to address the personal financial needs of small business clients and
their families, especially in the areas of education and housing.
Mr Duchatelle said Advans Ghana would continue
to be client-centric with the focus on serving customers with offers tailored
to their needs, in addition its quality services.
He stated that a recent study showed that 93
per cent of clients felt that Advans Ghana’s services had improved their
quality of life, with the top outcome being the growth in their businesses.
“Advans will focus on deploying
alternative delivery channels, especially digital ones, to offer proximity and
convenience to clients to improve efficiency and clients’ experience,” he
The Group CEO said over the next years, Advans
Group would continue to guide and support Advans Ghana in its mission to become
the preferred financial partner of small businesses in the country and serve
them in a responsible and sustainable manner.
Touching on its achievements, he said Advans
Ghana was one of the first financial institutions in the country; and the first
of its affiliates, to introduce a mobile banking service.
At present, he said, digital financial
services was on the rise in the country, with 40 per cent of the population
having a mobile money account, while 50 per cent received digital payments in
Advans Ghana, in 2015, launched the Mobibank,
a self-service menu available on a client’s mobile phone to ensure access to
their service when they wanted, thus helping to reduce manual financial
Mr Duchatelle said the financial institution
had established a call centre and a toll free number, which received over
20,000 calls in 2017.
He explained that the call centres had
improved customer knowledge on products and services through enquiries and
complaints management and monitored customer satisfaction and clients’
preferences on their products.
Advans Savings and Loans is the leading
international microfinance group in Asia and Africa, serving over 800,000
clients with 845 million Euros in outstanding loans and 435 million Euros in