They found what they want day to day is largely the same‚ but their long-term goals differ according to region. For the UK and Russian students‚ making top dollar is a top priority‚ Japanese and South Korean students want to work for companies that respect its employees‚ while French and Italian students want to be challenged.
About three in every 10 students want to work for companies with over 1‚000 employees while about a quarter want to join companies with 500 to 1‚000 employees.
In their research‚ students first check the social media pages of companies they want to join before heading over to their websites.
“For companies‚ this means increasingly relying on paid social content over organic content. Social media was once hailed as the great equaliser – allowing small companies to compete effectively against big brands‚ but this is increasingly less true.”
Retail giant Amazon was the biggest mover amongst business students‚ rising from 26 to 13 in the rankings of the most wanted boss.
“Amazon was particularly attractive due to its two brand pillars: a willingness to pivot and adapt in pursuit of success‚ as well as care for its customers.”