It will be “elegant, powerful, versatile, comfortable, spacious… in all respects worthy of the Ferrari badge”, he said.
Marchionne had announced a Sport Utility Vehicle in January, a four-wheel-drive urban luxury car for the end of 2019 or early 2020. He insisted on calling the new vehicle a “Ferrari Utility Vehicle” or FUV.
Ferrari faces the challenge of increasing profits while not ramping up production, which could decrease the brand’s exclusive allure.
The company will launch 15 new models by 2022, chief marketing officer Enrico Galliera announced, with a “significant” increase in the average price.