HMD to leverage on the Ghanaian market to push Nokia brand

Accra, Sept. 17, GNA – HMD Global, new
managers of the Nokia brand, says it will continue to leverage on the strategic
Ghanaian consumers to push and recapture a huge market share in the mobile
phone industry.

Mr Emmanuel Ossai, Business Manager, West
Africa for HMD Global, said Ghana is a key market for Nokia and that is why HMD
Global is working to provide the local consumers the devices that are useful to

Mr Ossai, who was speaking in an interview in
Accra, said Ghanaians love tech and as early adopters of technology that is why
Nokia has taken a special interest in the country.

He said the company was overwhelmed by the
kind of responses it received from fans around the world, especially in Ghana
following the launch of Nokia 6 in China.

The technology giant sold 70 million phones
globally in 2017, scaled sales operation across 80 countries with activation
from about 170 countries of which Ghana is a major area of focus.

He said HMD Global, official licensee for
Nokia phones, is committed to providing devices that attend to the needs of
different customers across different price segment.

Mr Ossai said the company is also working
assiduously to recapture the market share and ensure sustainability of the

He said the company is seeking to recapture
the mobile phone market with the newly designed models to woo the taste of

Mr Ossai said the brand, which operates in
eight regions, including Sub Saharan Africa, has faced stiff competition as
older users of the brand had shifted to the use of other smart phones.

He said Ghana, which is among the three
largest markets in sub-Saharan Africa, including Nigeria and South Africa, has
been an extremely significant market for the growth and rebirth of the Nokia
phone brand.

Mr Ossai said the new Nokia phones in the
market were highly security sensitive as monthly security updates have been
added as well as a more durable battery life.

He said the company was not oblivious of the
fact that customer satisfaction must be met, saying “we will continue to bring
satisfaction to Ghanaian consumers of the Nokia brand”.

HMD Global, the home of Nokia phones, in
December 2016 acquired the right to design and market a range of smart phones
and feature phones targeted at consumers of various price points.


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