Accra, Sept. 15, GNA – WaterAid Ghana, is set
to launch ‘Fashion for Change’ campaign on Founder’s Day, September 21 in Accra
to showcase the exclusive ‘Fashion for Change’ collection designed by Charlotte
Prive in aid of WaterAid.
A statement from WaterAid copied to the Ghana
News Agency said it had adopted the innovative campaign in partnership with
Charlotte Prive, a made-in-Ghana upscale ready-to- wear women’s fashion brand,
to help reach more people with safe water, sanitation and hygiene services.
The statement said Charlotte Prive had created
a collection for WaterAid Ghana in which all proceeds would go to WaterAid
Ghana to enable it to reach everyone everywhere.
The statement said, over six million Ghanaians
lack access to safe water and 18 million lack access to improved sanitation and
that the lack of water and sanitation had negative effects on all aspects of
life, social status, economic opportunities and overall well-being.
“For women and girls, no access to sanitation
means less time spent in school, less time developing or pursuing livelihood
activities, no dignity, no privacy and no safety – they often wait until dark
to find a place to defecate,” the statement said.
Quoting Madam Charlene Asamoah, the Programme
Funding and Partnerships Manager for WaterAid Ghana, it said: “Access to
Water Sanitation and Hygiene (WASH) is essential to overcoming poverty and to
reach Ghana’s commitments to the sustainable development goals (SDGs).
Over the last 30 years, we have reached over
2.3 million Ghanaians with water, sanitation and hygiene services and over
900,000 with improved sanitation.
We need to do more and we can’t do it alone.
We are delighted to work with such a creative and passionate
Ghanaian designer who is committed to contributing his talent to ensure
Through the sale of the an exclusive
collection “The partnership will generate much-needed funds towards
fighting for universal access to water, sanitation and hygiene, something all
Ghanaians have a right to.
We are confident that shoppers will be
delighted with the new collection and will encourage them all to own an item
from this collection whilst contributing to improving lives across Ghana,” it
It quoted Nana Kwame Adusei, the Creative
Director of Charlotte Prive, who said: “As Charlotte Prive has grown in
imagination and influence, it is important that we use this influence to
positively impact our community.
“WaterAid inspired us to follow their lead in
driving water and sanitation efforts, because every Ghanaian deserves access to
clean water and sanitation,” he said.
The statement said the event would be streamed
live on Facebook and Instagram (@WaterAid_Ghana & @CharlottePrive).
WaterAid is an international development
non-governmental organisation (NGO) whose vision is a world where everyone
everywhere has access to safe water, improved sanitation and hygiene services.