By
Elizabeth Kankam-Boadu, GNA
Kumasi, Aug. 29, GNA – Journalists must employ
high level professionalism in their jobs to take advantage of the emerging
wealth creation opportunities in the digital space, Mr. Emmanuel K.
Dogbevi, a media consultant has advised.
He said the current changing trends in media
work brought on by the advent of global digitisation, has called for an urgent
need for content producers to cash in on the available multiple on-line
platforms, to digitise their contents for money.
Mr Dogbevi, also the Managing Editor for Ghana
Business.com was making a presentation on how journalists could use the varying
web-tools and ethical journalistic practices on social media, in the face of
the emerging new media.
This was at the fourth edition of MTN open
coffee forum, held at the Golden Bean Hotel in Kumasi.
The event brought together the media and other
stakeholders from other relevant industries to brainstorm and share ideas in
the telecommunication industry space.
Mr Dogbevi said the rising challenges in the
print media industry that is, high cost of production, printing challenges,
power outages, limited customer reach and the liability of back copies,
vis-à-vis the current low readership, should be a compelling reason for
newspaper producers to go on-line, where about 70 per cent log on and read.
He said any valid information produced in a
well-packaged content with accompanying authentic images, put on any web-site
using any on-line App, has a huge potential to draw tremendous traffic –
listenership, readership or viewership.
“We only need to establish credibility
upholding originality, factual accuracy and good writing skills.
“This way, credibility and a strong social
media presence is established, which is an incentive for leveraging
digitisation in Journalism to generate wealth”.
He said journalists can go digital by using
the Youtube as in MTN-Shortz or just simply mobile phone APPs, twitter, skype
among other Apps.
The Media Consultant said there were myriad
advantages in digitised journalism that included; reaching multiple readers at
the same time, easy access to interactions, getting quick feedback and building
networks.
GNA