MTN Shortz and Shortz Challenge Launched

By Simon Asare, GNA

Accra, August 9, GNA
– Telecommunication giants, MTN, has launch an exciting digital innovation
platform known as the MTN Shortz, to allow customers to access and create short
videos that would enable them enjoy a better experience on the network.

The innovative
venture by MTN, is targeted at monetizing the creativity of content developers
as well as giving subscribes a chance to make short video contents, which
includes comedy, animations, podcast, games and films.

Speaking at the
launch MTN Shortz, Acting Chief Marketing Officer of MTN, Mr. Noel Kojo-Ganson,
emphasised the need to make smartphones more relevant during this digital age
as the poised to create relevant contents that would inform, entertain and
educate the user.

He said: “MTN
Shortz is a platform that would empower our customers digitally and serve as a
reference point for them to access short video contents like comedy, animation,
podcast, games and Films. This platform is also expected to be revenue
generating source for content developers.

“In order to
boost content injection on the MTN Shortz platform and create the opportunity
for content developers to monetize their creation. MTN is inviting content
creators, animators, game developers, newspaper houses, movie producers, TV
stations, radio stations, bloggers, social media experts to submit very
innovative contents on MTN Shortz platform to participate in the MTN Shortz
Challenge.

Mr. Kojo-Ganson
further stated that, content should be generated locally, as they would use the
platform to encourage the rich cultural heritage of Ghana.

“The MTN Shorts
challenge presents an opportunity for all of us to tell the African story or
share information  on the Ghana’s culture
and any other useful information required for life.

“Content could
be on health, education and any other issue of social importance. We hope to
receive very exciting and thought provoking contents from various
developers,” he noted.

Applicants
interested in challenge would have to logon onto mtn.com.gh/shortz and provide
necessary personal details for registration from August 8 till August 27, with
participant standing a chance of winning a total cash prize of Ghc 50,000.00

The main MTN Shortz
platform is expected to run after the challenge as various workshops would be
organised by the telecommunication giants in order to educate content
developers about how the platform works.

GNA.

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