London Stadium: Search for sponsor of West Ham’s home costs nearly £450,000

General News of Wednesday, 18 July 2018

Source: bbc.com

2018-07-18

Nearly £450,000 of taxpayers’ money has been spent trying to find a sponsor for West Ham’s London Stadium home but a backer is still being sought.

The stadium’s owner, the London Legacy Development Corporation (LLDC), has been accused of wasting cash in its search for a naming rights partner.

A sponsorship expert says it could take years to secure a deal.

Two companies have been paid a total of £447,000 to try to find a naming rights partner, the BBC has learned.

But after two potential deals collapsed, no discussions are currently taking place.

The stadium, built for the London Olympics in 2012, has been dogged by controversy over its finances. Converting it into a football ground cost £323m when the original estimate was £190m.

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