Two-Day Conference to develop creative business models

Accra, June. 19, GNA  The Design Thinking Ghana Hub, the Ghana
Design Network, and the Ashesi Design Laboratory, is organising a two-day
conference to help in finding creative ways of developing new products and
business models.

The upcoming Design Thinking Ghana Conference
(DTGC), on June 22 and 23 would focus on how to gather deep customer or user
and market insights, how to unpack them, explore practices for developing
solutions and explore the tools for conceptualising and testing solutions.

A press release copied to the Ghana News
Agency indicated that, participants would be exposed to how these processes
work in exploring opportunities for social innovation in pressing socioeconomic
environments, how to engage stakeholders, collaborate for social impact and how
to sustain the impact once established.

Dr. Gordon Adomdza, Founding Lead at Ashesi
Design Lab and Co-Founder of Design Thinking Ghana Hub noted that the DTGC 2018
has two tracks; that is Using Design Thinking for competitive Advantage and
Social Impact.

He said “we believe that if a company has deep
customer or user insights, it can understand the customers’ needs better than
its competitors and subsequently provide the best solution. Also, if customers
enjoy the best solution, their level of satisfaction will sustain the company’s
business and also ensure the greatest impact.”

Dr. Adomdza said there was a reason why design
thinking is gaining grounds, adding that, with deep customer insight, companies
are sometimes able to create value beyond what their competitors offer and make
significant impact.

He said there were many ways of unearthing
deep customer insights, but the Design Thinking approach provided deeper
information for decision making because it focused on the user and takes a
systems perspective in tackling the issue at hand.

The DTGC 2017 engaged 120 Ghanaians and 30
expatriates with presentations, mini-workshops, and great networking activities
with the audience made up of professionals and students.

This year’s DTGC 2018 with the two-day event
will feature a series of exciting and educational activities.

GNA

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