Ghana’s future is not gold but tourism – GTA CEO

Business News of Saturday, 24 March 2018



Akwasi Agyemang, CEO of Ghana Tourism Authority

The Chief Executive Officer (CEO) of Ghana Tourism Authority (GTA), Mr Akwasi Agyemang says Ghana’s economic future depends on tourism and not gold, timber nor oil.

According to Mr Agyemang, countries like United Arab Emirates (UAE), Singapore and Malaysia which do not have many natural resources unlike Ghana are economically excelling through tourism.

Mr Agyemang speaking during the maiden edition of the West Africa Integrated Travel Forum (WAIT) said, “Gold and oil may get finished in this country, we may cut all trees and timber would get finished but tourism will forever remain and that is Ghana’s future”.

About 400 tourism industry players in West Africa participated in the main edition of the Travel Forum which was on the theme: “Promoting Integrated Travel within West Africa- Bridging the Gap”.

The participants included tour operators, and officials from immigration, customs, transportation, water waste companies, amongst others, from Togo, Benin, Burkina Faso, Cote d’Ivoire and Nigeria.

The two-day forum organised by the Ghana Tourism Authority in partnership with the West Africa Tourism Organization (WATO) was aimed at beginning a process of promoting joint marketing efforts amongst tourism boards and authorities in the Sub-region.

It also seeks to increase awareness of West Africa’s tourism products and other related information as well as provide a platform to draw the attention of related authorities and policy makers to ease up travel blocks within the Sub-Region.

Mr Akwasi Agyemang added that as a tourism authority, Ghana had taken it upon itself to lead the charge for integrated tourism within West Africa as is being done in Southern and Eastern Africa.

“If you go to Southern Africa now, Namibia, South Africa, Botswana have what we call Retosa, which seeks to bring their tourism potentials together, the same thing is happening in Eastern Africa – Kenya, Uganda, Tanzania.“We feel that West Africa has to also integrate, come together, market and position itself and seek to attract enough tourists into our various countries.

“We cannot do it as individual country, we can do it as a block, it will help us with the economics of scale that comes to negotiate better deals with airlines, tour operators who are selling packages into Africa and all that,” he said.

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