Business News of Wednesday, 7 March 2018
Source: www.ghanaweb.com
2018-03-07
2017 top 10 most influential banks on social media
Access Bank Ghana, has for the third consecutive time emerged the Most Influential Bank on Social Media in the Ghana Social Media Rankings.
According to the report Access Bank Ghana gained over 200,000 new followers and maintained a high level of engagement across their Social Media accounts in the year reviewed (2017) to maintain their position.
Beige Bank whose accounts are mainly reserved for banking purposes and maintains the highest number of following by a bank across social media in Ghana was ranked second.
Due to its merger with the defunct UT and Capital Banks, GCB Bank was able to rise through the ranks to secure the third position. The bank recorded the highest number of new followers totalling 448,747 in 2017.
GHL Bank Ghana, GT Bank Ghana, Barclays Bank Ghana and Omni Bank Ghana are some new banks that found themselves in the top 10 list.
Full report on the 2017 Ghana Social Media Rankings is available on www.smrankings.org
Below are the 2017 Top 10 Most Influential Banks on Social Media:
1. Access Bank Ghana
2. Beige Bank Ghana
3. GCB Bank Ghana
4. Fidelity Bank Ghana
5. UMB Bank Ghana
6. GHL Bank Ghana
7. Stanbic Bank Ghana
8. GT Bank Ghana
9. Barclays Bank Ghana
10. Omni Bank Ghana
uniBank Ghana, Agricultural Development Bank, First Atlantic Bank Ghana and Standard Chartered Bank Ghana also have the potential of being listed in subsequent rankings.
The ranking which is based on the GSMR Score was analysed from the Social Media followings, growth difference, engagements, post reaches and mentions of the various banks.
The 2017 Ghana Social Media Rankings was conducted by Avance Media, CliQAfrica, Eazzy Social and Dream Ambassadors Foundation GH in partnership Pearl Richards Foundation.