{"id":445841,"date":"2017-12-11T14:51:36","date_gmt":"2017-12-11T14:51:36","guid":{"rendered":"https:\/\/ghana-mma.com\/2017\/12\/11\/guinness-ghana-reaffirms-support-for-road-safety\/"},"modified":"2017-12-11T14:51:36","modified_gmt":"2017-12-11T14:51:36","slug":"guinness-ghana-reaffirms-support-for-road-safety","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2017\/12\/11\/guinness-ghana-reaffirms-support-for-road-safety\/","title":{"rendered":"Guinness Ghana reaffirms support for road safety"},"content":{"rendered":"<p><\/p>\n<div id=\"medsection1\">\n<!-- End of html generated by this->header() --><\/p>\n<p class=\"floatLeft\">General News of Monday, 11 December 2017<\/p>\n<p class=\"floatRight\"><strong>Source: <\/strong>Guinness Ghana<\/p>\n<p>2017-12-11<\/p>\n<div class=\"article-left\">\n<p class=\"article-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/12\/55496360.295.jpg\" alt=\"Guiness Road1\" title=\"Guiness Road1\" width=\"295\" height=\"186\" \/><span class=\"image_caption\"><span>The campaign will focus on reaching commercial drivers to educate them against drink-driving<\/span><\/span><\/p>\n<div class=\"noPrint\">\n<div id=\"537626303\" style=\"width:300;height:250;margin:0;padding:0\">\n<p>\t\t  <noscript><iframe loading=\"lazy\" id=\"b2ad7fa7fd\" name=\"b2ad7fa7fd\" src=\"http:\/\/ghanaweb-d.openx.net\/w\/1.0\/afr?auid=537626303&amp;cb=151125813973067\" frameborder=\"0\" scrolling=\"no\" width=\"300\" height=\"250\"><a href=\"\/\/ghanaweb-d.openx.net\/w\/1.0\/rc?cs=b2ad7fa7fd&amp;cb=151125813973067\"><\/p>\n<p>\t\t  <img decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/12\/1513003896_728_ai\" border=\"0\" alt=\"\" \/><\/a><\/iframe><\/noscript><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"clear:right\">For the fifth year running, Ghana\u2019s leading total beverage business, Guinness Ghana Breweries Limited (GGBL) has launched its annual road safety campaign \u2013 &#8216;Twa Kwano Mmom&#8217; (Go the distance instead), at the Neoplan Station at Kwame Nkrumah Circle in Accra.<\/p>\n<p>&#8216;Twa Kwano Mmom&#8217;, a behavioural change programme is aimed at reducing the incidence of drink driving among commercial drivers. The campaign is line with GGBL\u2019s ambition to create a positive role for alcohol in society and discourage drink-driving, especially among commercial drivers.<\/p>\n<p>Speaking at the launch of this year\u2019s campaign, Gavin Pike, Managing Director for GGBL said the campaign is borne out of five (5) commitments made by Global Beer and Spirits Producers to reduce harmful drinking. <\/p>\n<p>\u201cOne of those commitments is the need to reduce drinking and driving which is at the heart of our responsible drinking campaigns. Additionally, our leadership in alcohol in society agenda which is an integral part of our 2020 Sustainability and Responsibility Targets seeks to create a positive role for alcohol in society through initiatives that reduce and tackle misuse\u201d, he said. <\/p>\n<p>Gabriel Opoku-Asare, Corporate Relations Director for GGBL, who explained the mechanics of the campaign, said over the next one month, education and breathalyzer tests will be conducted at major transport terminals and checkpoints in Accra, Kumasi and Cape Coast. <\/p>\n<p>\u201cTo enhance enforcement, the MTTD together with the breathalyzer testing agency will be deployed to various points of the road plied by the drivers. Randomly, drivers will be stopped and tested. A test showing below the limits of 0.08mg\/l will be rewarded with a prize and the details of the driver put down and further monitored for rewards at the end of the campaign\u201d, he explained. <\/p>\n<p>Ing. May Obiri-Yeaboah, Executive Director of the National Road Safety Commission (NRSC), who read a speech on behalf of the Minister for Transport commended GGBL for taking leadership as an alcohol producing company in the area of road safety. <\/p>\n<p>\u201cOver the last few years, we have witnessed your commitment towards ensuring our roads are safe during the festive season. It has been a great intervention in the effort to guarantee safety on Ghanaian roads\u201d, she remarked. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/12\/49581628.jpg\" align=\"middle\" \/><\/p>\n<p>Mr George Ackom, Director for Vehicle Registration and Inspection at Driver and Vehicle Licensing Authority (DVLA), who also spoke at the ceremony cautioned commercial drivers to drive with care and be watchful on the road; as their license can be revoked in the event of any acts of irresponsible driving.<\/p>\n<p>This year, the &#8216;Twa Kwano Mmom&#8217; campaign is targeting 6000 commercial drivers and will focus on reaching commercial drivers to educate them against drink-driving.<\/p>\n<p><!-- uploaded by: 63 updated by: 63 --><\/p>\n<p><!-- Start of html generated by this->footer() -->\n<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a style=\"display:none\" rel=\"follow\" href=\"http:\/\/megatheme.ir\/\" title=\"\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633\">\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>General News of Monday, 11 December 2017 Source: Guinness Ghana 2017-12-11 The campaign will focus on reaching commercial drivers to educate them against drink-driving For the fifth year running, Ghana\u2019s leading total beverage business, Guinness Ghana Breweries Limited (GGBL) has launched its annual road safety campaign \u2013 &#8216;Twa Kwano Mmom&#8217; (Go the distance instead), at [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":445842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-445841","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guinness Ghana reaffirms support for road safety - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2017\/12\/11\/guinness-ghana-reaffirms-support-for-road-safety\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Guinness Ghana reaffirms support for road safety - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"General News of Monday, 11 December 2017 Source: Guinness Ghana 2017-12-11 The campaign will focus on reaching commercial drivers to educate them against drink-driving For the fifth year running, Ghana\u2019s leading total beverage business, Guinness Ghana Breweries Limited (GGBL) has launched its annual road safety campaign \u2013 &#8216;Twa Kwano Mmom&#8217; 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