{"id":444968,"date":"2017-12-08T08:41:05","date_gmt":"2017-12-08T08:41:05","guid":{"rendered":"https:\/\/ghana-mma.com\/2017\/12\/08\/mediamark-provokes-thought-with-launch-of-in-the-know-now\/"},"modified":"2017-12-08T08:41:05","modified_gmt":"2017-12-08T08:41:05","slug":"mediamark-provokes-thought-with-launch-of-in-the-know-now","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2017\/12\/08\/mediamark-provokes-thought-with-launch-of-in-the-know-now\/","title":{"rendered":"Mediamark provokes thought with launch of In The KNOW NOW"},"content":{"rendered":"<p><\/p>\n<div id=\"medsection1\">\n<!-- End of html generated by this->header() --><\/p>\n<p class=\"floatLeft\">Business News of Friday,  8 December 2017<\/p>\n<p class=\"floatRight\"><strong>Source: <\/strong>Nii Ogbamey Tetteh<\/p>\n<p>2017-12-08<\/p>\n<div class=\"article-left\">\n<p class=\"article-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/12\/60175636.295.jpg\" alt=\"Werner Lindemann\" title=\"Werner Lindemann\" width=\"295\" height=\"197\" \/><span class=\"image_caption\"><span>Werner Lindemann, Managing Director for Mediamark<\/span><\/span><\/p>\n<div class=\"noPrint\">\n<div id=\"537626303\" style=\"width:300;height:250;margin:0;padding:0\">\n<p>\t\t  <noscript><iframe loading=\"lazy\" id=\"b2ad7fa7fd\" name=\"b2ad7fa7fd\" src=\"http:\/\/ghanaweb-d.openx.net\/w\/1.0\/afr?auid=537626303&amp;cb=151125813973067\" frameborder=\"0\" scrolling=\"no\" width=\"300\" height=\"250\"><a href=\"\/\/ghanaweb-d.openx.net\/w\/1.0\/rc?cs=b2ad7fa7fd&amp;cb=151125813973067\"><\/p>\n<p>\t\t  <img decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/12\/1512722465_38_ai\" border=\"0\" alt=\"\" \/><\/a><\/iframe><\/noscript><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"clear:right\">The last Mediamark Thought Leader client engagement event, recently held at the Moka\u2019s Caf\u00e9 in Labone, was indeed one that turned up to be even more packed with exciting activities and thought-provoking learnings than the previous ones, as the event marked the launch of Mediamark\u2019s \u2018In the KNOW NOW\u2019 in Ghana. <\/p>\n<p>This is an online skills development and knowledge sharing platform created by Mediamark, to assist media professionals as the release of new research data and an evolving research landscape brings significant change to Africa\u2019s media buying world. <\/p>\n<p>The In The KNOW NOW platform was first launched in South Africa in March this year, and will now be extending into Ghana to help both seasoned professionals and young talent alike, acquire the skills and expertise they need to thrive in this changing environment. It will offer workshops, webinars and learning materials across most media channels and platforms brands use today, starting with radio and then expanding into digital and television. <\/p>\n<p>Speaking at the event was Mr. Werner Lindemann, Managing Director for Mediamark, stated \u201cWe have spent a lot of time, research and analytics developing these modules to ensure we are equipping media and marketing professionals with the tools they need to remain on top of their game.\u201d<\/p>\n<p>\u201cWe\u2019re excited about this initiative to provide strategic direction to marketing and media professionals and equip them with the right tools to successfully get the best tangible results from their customer\u2019s media spend,\u201d said Lindemann. \u201cWe are hoping to play a role in ensuring that the industry has a strong pool of skills for the future.\u201d <\/p>\n<p>Werner Lindemann was also the main speaker for the event, and addressed guests on the topic \u2018the Connected Consumer\u2019. Other speakers were Mr. Mervyn Naidu, General Manager of Mediamark Ghana, as well as Brenya Bampoe, DJ Advicer and Akosua Hanson who showcased three of the media brands which Mediamark represents in the Ghanaian market \u2013 e.TV Ghana, Happy FM and YFM respectively. <\/p>\n<p>The event also revealed the extension of LAB 42 (Mediamark\u2019s creative arm) to Ghana, as well as the introduction of Mr. Edward Entee, the new Business Development Manager for the company.  <\/p>\n<p>In the Ghanaian market, Mediamark has come to be known for their innovative client engagement activities, exceptional systems, unique approach to identifying clients\u2019 needs, and coming up with creative multi-channelled solutions for them. The Thought Leader Series, another Mediamark First, is just one of such activities and promises to be the beginning of even more exciting things in the coming years.<\/p>\n<p><!-- uploaded by: 32 updated by: 32 --><\/p>\n<p><!-- Start of html generated by this->footer() -->\n<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a style=\"display:none\" rel=\"follow\" href=\"http:\/\/megatheme.ir\/\" title=\"\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633\">\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business News of Friday, 8 December 2017 Source: Nii Ogbamey Tetteh 2017-12-08 Werner Lindemann, Managing Director for Mediamark The last Mediamark Thought Leader client engagement event, recently held at the Moka\u2019s Caf\u00e9 in Labone, was indeed one that turned up to be even more packed with exciting activities and thought-provoking learnings than the previous ones, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":444969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-444968","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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