{"id":435376,"date":"2017-11-08T22:13:05","date_gmt":"2017-11-08T22:13:05","guid":{"rendered":"https:\/\/ghana-mma.com\/2017\/11\/08\/market-distribute-your-own-work-richard-bona-to-african-artistes\/"},"modified":"2017-11-08T22:13:05","modified_gmt":"2017-11-08T22:13:05","slug":"market-distribute-your-own-work-richard-bona-to-african-artistes","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2017\/11\/08\/market-distribute-your-own-work-richard-bona-to-african-artistes\/","title":{"rendered":"Market, distribute your own work &#8211; Richard Bona to African artistes"},"content":{"rendered":"<p><\/p>\n<div id=\"medsection1\">\n<!-- End of html generated by this->header() --><\/p>\n<p class=\"floatLeft\">Entertainment of Wednesday,  8 November 2017<\/p>\n<p class=\"floatRight\"><strong>Source: <\/strong>Myjoyonline.com <\/p>\n<p>2017-11-08<\/p>\n<div class=\"article-left\">\n<p class=\"article-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/11\/87069121.295.jpg\" alt=\"Richard Bona1\" title=\"Richard Bona1\" width=\"295\" height=\"197\" \/><span class=\"play-icon\">play video<\/span><span class=\"image_caption\"><span>Richard Bona<\/span><\/span><\/p>\n<div class=\"noPrint\">\n<div id=\"537626303\" style=\"width:300;height:250;margin:0;padding:0\">\n<p>\t\t  <noscript><iframe loading=\"lazy\" id=\"b2ad7fa7fd\" name=\"b2ad7fa7fd\" src=\"http:\/\/ghanaweb-d.openx.net\/w\/1.0\/afr?auid=537626303&amp;cb=150834795851541\" frameborder=\"0\" scrolling=\"no\" width=\"300\" height=\"250\"><a href=\"\/\/ghanaweb-d.openx.net\/w\/1.0\/rc?cs=b2ad7fa7fd&amp;cb=150834795851541\">&#13;<br \/>\n&#13;<br \/>\n\t\t  <img decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/11\/1510179185_477_ai\" border=\"0\" alt=\"\" \/><\/a><\/iframe><\/noscript><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"clear:right\"> Grammy Award winning jazz bassist, Richard Bona, has admonished African musicians to learn to market and distribute their own work after production.<\/p>\n<p>The musician believes that the mark of every successful business venture is the ability to market one&#8217;s products to accepted satisfaction.<\/p>\n<p>He told Naa Ashorkor on Showbiz A-Z on Joy FM on Saturday that \u201cwhen you look at any successful person or entity, when they are done making any product, they sell it themselves.\u201d<\/p>\n<p>The Cameroonian bassist likened musicians to African countries who export their resources to foreign countries to be transformed into finished goods to their detriments.<\/p>\n<p>&#8220;When we\u2019re done producing, recording, mixing, getting musicians, renting studios, mastering, we take the final product, and give it to someone to go sell for us,\u201d he said.<\/p>\n<p>Mr Bona said \u201cright there already, is not right.\u201d<\/p>\n<p>According to him, this strategy had been tried and tested and is a contributory factor of his success, despite perceptions that juggling performing with, marketing and distribution is a herculean task.<\/p>\n<p>\u201cIt\u2019s been a few years, I\u2019ve been doing this on my own where I\u2019m independent. Not only do I record my own products, I sell them myself, and I distribute it myself,\u201d he disclosed.<\/p>\n<p><iframe loading=\"lazy\" width=\"600\" height=\"350\" src=\"https:\/\/www.youtube.com\/embed\/8D4I5MDoBYQ\" frameborder=\"0\" gesture=\"media\" allowfullscreen=\"\"><\/iframe><\/p>\n<p><!-- uploaded by: 31 updated by: -1 --><\/p>\n<p><!-- Start of html generated by this->footer() -->\n<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a style=\"display:none\" rel=\"follow\" href=\"http:\/\/megatheme.ir\/\" title=\"\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633\">\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment of Wednesday, 8 November 2017 Source: Myjoyonline.com 2017-11-08 play videoRichard Bona &#13; &#13; Grammy Award winning jazz bassist, Richard Bona, has admonished African musicians to learn to market and distribute their own work after production. The musician believes that the mark of every successful business venture is the ability to market one&#8217;s products to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":435377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-435376","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market, distribute your own work - Richard Bona to African artistes - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2017\/11\/08\/market-distribute-your-own-work-richard-bona-to-african-artistes\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Market, distribute your own work - Richard Bona to African artistes - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Entertainment of Wednesday, 8 November 2017 Source: Myjoyonline.com 2017-11-08 play videoRichard Bona &#013; &#013; Grammy Award winning jazz bassist, Richard Bona, has admonished African musicians to learn to market and distribute their own work after production. The musician believes that the mark of every successful business venture is the ability to market one&#8217;s products to [&hellip;]\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Market, distribute your own work &#8211; Richard Bona to African artistes\",\"datePublished\":\"2017-11-08T22:13:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/\"},\"wordCount\":231,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Entertainment\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/\",\"name\":\"Market, distribute your own work - Richard Bona to African artistes - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-11-08T22:13:05+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/08\\\/market-distribute-your-own-work-richard-bona-to-african-artistes\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/#website\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Market, distribute your own work - Richard Bona to African artistes - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2017\/11\/08\/market-distribute-your-own-work-richard-bona-to-african-artistes\/","twitter_card":"summary_large_image","twitter_title":"Market, distribute your own work - Richard Bona to African artistes - Ghanamma.com","twitter_description":"Entertainment of Wednesday, 8 November 2017 Source: Myjoyonline.com 2017-11-08 play videoRichard Bona &#13; &#13; Grammy Award winning jazz bassist, Richard Bona, has admonished African musicians to learn to market and distribute their own work after production. 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