{"id":433792,"date":"2017-11-03T08:25:30","date_gmt":"2017-11-03T08:25:30","guid":{"rendered":"https:\/\/ghana-mma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/"},"modified":"2017-11-03T08:25:30","modified_gmt":"2017-11-03T08:25:30","slug":"facebook-ad-revenue-tops-10-billion","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/","title":{"rendered":"Facebook ad revenue tops $10 billion"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/11\/facebook-475x267.jpg\" \/><\/p>\n<div>\n<aside class=\"mashsb-container mashsb-main mashsb-stretched\"> <\/aside>\n<p>Facebook profits soared in the third quarter as it brought in more than $10bn from advertising.<\/p>\n<p>The firm said profits were $4.7bn (\u00a33.5bn) in the three months to the end of September, up 80% year-on-year.<\/p>\n<p>Chief executive Mark Zuckerberg told investors the firm\u2019s investments in security would \u201cimpact\u201d profitability.<\/p>\n<p>US lawmakers are examining the possible use of the platform for Russian propaganda activities during the 2016 US presidential election.<\/p>\n<p>\u201cWe\u2019re serious about preventing abuse on our platforms,\u201d Mr Zuckerberg said. \u201cProtecting our community is more important than maximising our profits.\u201d<\/p>\n<p><b>Washington hearings<\/b><\/p>\n<p>Mr Zuckerberg last year said the idea that fake news on Facebook influenced the election was \u201cpretty crazy\u201d.<\/p>\n<p>On Wednesday, the firm said almost 150 million people may have seen Russian propaganda efforts.<\/p>\n<p>Facebook shared the figure during two days of tense questioning in Washington.<\/p>\n<p>Lawmakers, who are eyeing increased regulation of internet companies, pressed for increased disclosure around political ads, as well as information about how the firm polices false content.<\/p>\n<p>Mr Zuckerberg did not attend the hearing, but he discussed the matter on a conference call with financial analysts.<\/p>\n<p>\u201cWhat [Russia] did is wrong and we are not going to stand for it,\u201d he said.<\/p>\n<p>\u201cPeople do not want false news or hate speech or bullying\u2026 To the extent that we can eradicate that from the platform, we will create a better product.\u201d<\/p>\n<p>The firm\u2019s general counsel told lawmakers the company was focused on protecting the \u201cauthenticity\u201d of activity. But he conceded that it would be a tough task.<\/p>\n<p>Facebook had 2.07bn monthly active users at the end of September, up 16% year-on-year.<\/p>\n<p>Duplicate accounts represent about 10% of those \u2013 higher than previous estimates, executives said.<\/p>\n<p>It also had more than six million active advertisers, chief operating officer Sheryl Sandberg said on a call with investors.<\/p>\n<p><b>Looking forward<\/b><\/p>\n<p>Those advertisers, many of them small and medium-sized businesses, helped lift total Facebook revenue 47% year-on-year to $10.3bn. That included $10.1bn from ads.<\/p>\n<p>The firm said it expected ad prices to increase, driving future growth. But it warned that the pace of expansion had been slowing.<\/p>\n<p>The firm also said it expected expenses to increase between 45% and 60% in 2018. Facebook said it was investing in security initiatives, new technology and video.<\/p>\n<p>In the Washington hearings, Facebook said 10,000 people were working on the platform\u2019s safety and security and it expected that number to double by the end of 2018.<\/p>\n<p>Many of those people work for \u201cpartners\u201d, the firm told analysts. Facebook employed about 23,165 people at the end of September.<\/p>\n<p>The firm said it was also tightening it standards for ads, including those focused on charged political issues.<\/p>\n<p>\u201cWe believe that ads are important to free expression\u2026 but we will also do our part to elevate the quality of that discourse,\u201d Ms Sandberg said, Shares in the firm fell about 1.5% in after-hours trade.<\/p>\n<p>\u00a0<\/p>\n<p>BBC<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {var js, fjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) return;js = d.createElement(s); js.id = id;js.src = \"http:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&appId=1136575713042949&version=v2.3\";fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><script>(function(d, s, id) {var js, fjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) return;js = d.createElement(s); js.id = id;js.src = \"http:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.6\";fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a style=\"display:none\" rel=\"follow\" href=\"http:\/\/megatheme.ir\/\" title=\"\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633\">\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook profits soared in the third quarter as it brought in more than $10bn from advertising. The firm said profits were $4.7bn (\u00a33.5bn) in the three months to the end of September, up 80% year-on-year. Chief executive Mark Zuckerberg told investors the firm\u2019s investments in security would \u201cimpact\u201d profitability. US lawmakers are examining the possible [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":433793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-433792","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook ad revenue tops $10 billion - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Facebook ad revenue tops $10 billion - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Facebook profits soared in the third quarter as it brought in more than $10bn from advertising. The firm said profits were $4.7bn (\u00a33.5bn) in the three months to the end of September, up 80% year-on-year. Chief executive Mark Zuckerberg told investors the firm\u2019s investments in security would \u201cimpact\u201d profitability. US lawmakers are examining the possible [&hellip;]\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Facebook ad revenue tops $10 billion\",\"datePublished\":\"2017-11-03T08:25:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/\"},\"wordCount\":475,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/\",\"name\":\"Facebook ad revenue tops $10 billion - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-11-03T08:25:30+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/11\\\/03\\\/facebook-ad-revenue-tops-10-billion\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/#website\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook ad revenue tops $10 billion - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/","twitter_card":"summary_large_image","twitter_title":"Facebook ad revenue tops $10 billion - Ghanamma.com","twitter_description":"Facebook profits soared in the third quarter as it brought in more than $10bn from advertising. The firm said profits were $4.7bn (\u00a33.5bn) in the three months to the end of September, up 80% year-on-year. Chief executive Mark Zuckerberg told investors the firm\u2019s investments in security would \u201cimpact\u201d profitability. US lawmakers are examining the possible [&hellip;]","twitter_creator":"@ghanamma","twitter_site":"@ghanamma","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/#article","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/"},"author":{"name":"","@id":""},"headline":"Facebook ad revenue tops $10 billion","datePublished":"2017-11-03T08:25:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/"},"wordCount":475,"commentCount":0,"image":{"@id":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/#primaryimage"},"thumbnailUrl":"","articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/","url":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/","name":"Facebook ad revenue tops $10 billion - Ghanamma.com","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2017\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/#primaryimage"},"image":{"@id":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-11-03T08:25:30+00:00","author":{"@id":""},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghanamma.com\/2017\/11\/03\/facebook-ad-revenue-tops-10-billion\/#primaryimage","url":"","contentUrl":""},{"@type":"WebSite","@id":"https:\/\/www.ghanamma.com\/2017\/#website","url":"https:\/\/www.ghanamma.com\/2017\/","name":"Ghanamma.com","description":"News In Ghana - Latest Ghana News Headlines","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghanamma.com\/2017\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/posts\/433792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/comments?post=433792"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/posts\/433792\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/media?parent=433792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/categories?post=433792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/tags?post=433792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}