{"id":416714,"date":"2017-09-10T02:30:26","date_gmt":"2017-09-10T02:30:26","guid":{"rendered":"https:\/\/ghana-mma.com\/2017\/09\/10\/money-alone-not-enough-to-revive-film-industry-juliet-asante-2\/"},"modified":"2017-09-10T02:30:26","modified_gmt":"2017-09-10T02:30:26","slug":"money-alone-not-enough-to-revive-film-industry-juliet-asante-2","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2017\/09\/10\/money-alone-not-enough-to-revive-film-industry-juliet-asante-2\/","title":{"rendered":"Money alone not enough to revive film industry \u2013 Juliet Asante"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/ghanamma.com\/wp-content\/uploads\/2017\/09\/Juliet-Asante-e1466603066728.jpg\" \/><\/p>\n<div>\n<aside class=\"mashsb-container mashsb-main mashsb-stretched\"> <\/aside>\n<p>Ask any player in the movie industry what the biggest challenge is and he or she is most likely to say, lack of funding.<\/p>\n<p>For most of these players, the absence of significant financial investment is killing the industry.<\/p>\n<p>However, award-winning filmmaker, Juliet Asante does not think financial support alone can revive the industry. For her, there is so much more that needs to be in place to ensure the country has a movie scene which will attract international attention.<\/p>\n<blockquote>\n<p>\u201c<em>We don\u2019t clarify the kind of support we need so there is some misunderstanding between the sector and government. We should not reduce the conversation about the indusrtry to just money.<\/em><\/p>\n<p><em>\u201c If the government gives me GH\u00a22M to shoot my film, will that solve the problem? No. The solution lies in infrastructure, policies among others\u201d she said.<\/em><\/p>\n<p><em>Last year, government gave GHc1M to the creative arts industry to help in its development but Juliet said that wouldn\u2019t help much as the structures needed to support individual efforts were lacking.<\/em><\/p>\n<p><em>\u201cFor instance, if I make a film and there are no distributors to distribute my film, at the end of the day I will fail. So I get a good film, I won\u2019t be able to sell the film, I won\u2019t make my money back so I won\u2019t be able to make another film and we are back to square one.\u201d<\/em><\/p>\n<\/blockquote>\n<p>The country\u2019s movie industry is in crisis; in fact for some stakeholders, it is dead. On Monday, actress and producer, Yvonne Nelson took up a cause; to get as many industry players to sign a petition that will push government to support the industry.<\/p>\n<p>Part of the petition reads: \u201cWe aim to present a petition to the President and the Minister of Tourism, Creative arts and Culture citing the difficulties facing us in the industry. We want to bring unity to all industry players, we aim to uplift the Ghana movie industry again for the better by making sure there is allocation of special funds for producers, right payment structures for all involved in the industry especially the thespians, royalties and its right disbursement\u2026\u201d.<\/p>\n<p>For Juliet Asante though, the issues being raised are nothing new and it shouldn\u2019t take one person\u2019s move to get more attention. \u201cThis is what we\u2019ve been saying for the longest time. This is what we were saying the entire time during the Black Star International Film Festival (BSIFF), why didn\u2019t industry players show up to have that conversation? At the end of the day, the industry has to come together; if there are platforms that can bring our voices together, we should all support it but it should not be isolated,\u201d she added.<\/p>\n<p>She said she would lend her support to a broader collective effort to improve the movie industry\u2019s fortunes instead of individual efforts because they may not amount to much. \u201cIf we are serious, we have to realise this thing goes beyond our individual interests. We all have to come together to make sure this conversation gets to the right quarters\u201d the Silver Rain director and producer said.<\/p>\n<p>Juliet also criticised the penchant for stakeholders to support international events and neglect what\u2019s happening in their own backyard. She said BSIFF invitations were sent to several people who have been vocal about the movie industry\u2019s collapse but many did not show up. \u201cHow do we move forward?\u201d she quipped.<\/p>\n<p>\u00a0<\/p>\n<p>Graphic.com<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a style=\"display:none\" rel=\"follow\" href=\"http:\/\/megatheme.ir\/\" title=\"\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633\">\u0642\u0627\u0644\u0628 \u0648\u0631\u062f\u067e\u0631\u0633<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask any player in the movie industry what the biggest challenge is and he or she is most likely to say, lack of funding. For most of these players, the absence of significant financial investment is killing the industry. However, award-winning filmmaker, Juliet Asante does not think financial support alone can revive the industry. For [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":416715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-416714","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Money alone not enough to revive film industry \u2013 Juliet Asante - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2017\/09\/10\/money-alone-not-enough-to-revive-film-industry-juliet-asante-2\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Money alone not enough to revive film industry \u2013 Juliet Asante - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Ask any player in the movie industry what the biggest challenge is and he or she is most likely to say, lack of funding. 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