Representatives from Scratch Studios and Entertainment Limited in Accra will once again be in Cannes, France from Tuesday, June 6 \u00a0to \u00a0Friday, June 9 for this year\u2019s March\u00e9 International du Disque et de l’Edition Musicale (Midem).<\/p>\n
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Several thousand musicians, producers, agents, managers, lawyers, executives, entrepreneurs and journalists from around the globe are also expected to \u00a0attend the annual event which has been held since 1967 and billed as one of the world\u2019s biggest meeting of music professionals.<\/p>\n
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In 2013 \u00a0Scratch Studios became the second company from Africa, after South Africa, \u00a0to ever attend Midem. At that event, Scratch was represented by CEO Kofi Amoakohene and Associate Director, Paa K. Holbrook-Smith and they began lobbying for greater African participation.<\/p>\n
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According to Holbrook-Smith, the first thing they lobbied for was for the festival to be moved from the winter month of February to the summer month of June which is more favourable for African participants. Attendance at Midem for African countries then increased in the following year.\u00a0<\/p>\n
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\u201cIn 2014, through our persistent lobbying, there were delegations from Senegal, Ivory Coast, Kenya, Cape Verde, \u00a0Burkina Faso, Nigeria, Gabon and Algeria in addition to Ghana and South Africa,\u201d Holdbrook \u2013Smith said.<\/p>\n
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Scratch was also influential in pushing for an African to be included in the festival\u2019s jury, resulting in the inclusion of Sarkodie becoming a jury member last year.<\/p>\n
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The East Legon-based entertainment company also assisted Koo Ntakra to become the first Ghanaian artist to feature in the Midem Accelerator Programme in 2016. Okyeame Kwame was also a participant\/observer at Midem 2016.<\/p>\n
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The Accelerator Programme is a platform for artists from around the world to show their talents to booking agents and top guns from the global music industry.<\/p>\n
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\u201cWe created a Ghana Stand at every Midem from 2013 and this has made Ghana more visible and marketable at the event,\u201d the Scratch Associate Director stated.<\/p>\n
<\/p>\n
Through the influence of Scratch, the Musicians Union of Ghana (MUSIGA) launched its Ghana Music Week internationally at Midem 2016 and Ghanaian artists have generally been encouraged to apply and participate in Midem\u2019s Accelerator Programme. M.anifest \u00a0has been accepted for this year\u2019s programme.<\/p>\n
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This year, Scratch will be represented at Midem by Paa K. Holbrook-Smith, General Manager and Head of IT, Michael Bamfo and singer\/songwriter on the Scratch label, Ssue.<\/p>\n
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\u201cOur aim is to help Ghanaian and African music to grow internationally and we are happy we are making ample progress on that front,\u201d Holdbrook-Smith said with pride.<\/p>\n
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Representatives from Scratch Studios and Entertainment Limited in Accra will once again be in Cannes, France from Tuesday, June 6 \u00a0to \u00a0Friday, June 9 for this year\u2019s March\u00e9 International du Disque et de l’Edition Musicale (Midem).
Several thousand musicians, producers, agents, managers, lawyers, executives, entrepreneurs and journalists from around the globe are also expected […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-392121","post","type-post","status-publish","format-standard","category-business"],"yoast_head":"\n
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