\n
Facebook is to test \u201cmid-roll\u201d video advertising \u2013 in which ads are played after a video has already started \u2013 the BBC understands.<\/p>\n
The ads would probably first appear in Facebook videos by professional publishers, said one analyst.<\/p>\n
To date, the social network has resisted allowing \u201cpre-roll\u201d ads that play before a video starts.<\/p>\n
Publishers would receive 55% of revenue from mid-roll ad sales, according to tech site Recode.<\/p>\n
Facebook declined to comment.<\/p>\n
\u201cAdvertisers are super keen on video advertising,\u201d said Eleni Marouli, at analyst company IHS Markit.<\/p>\n
\u201cIf Facebook wants those TV ad dollars, they have to invest more in video.\u201d<\/p>\n
Ms Marouli told the BBC she did not think this type of ad would necessarily be more disruptive for users watching video on Facebook, but noted that it would be up to the social network to decide whether the inserted content would be kept brief \u2013 shorter than typical TV ads, for example.<\/p>\n
Either way, she added, she believed Facebook was keen to increase the revenue it could generate from video content.<\/p>\n
Last year, the company admitted that some video viewing statistics had been overestimated by up to 80%.<\/p>\n
\u2013<\/p>\n
Source: BBC<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Facebook is to test \u201cmid-roll\u201d video advertising \u2013 in which ads are played after a video has already started \u2013 the BBC understands. The ads would probably first appear in Facebook videos by professional publishers, said one analyst. To date, the social network has resisted allowing \u201cpre-roll\u201d ads that play before a video starts. Publishers […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-337513","post","type-post","status-publish","format-standard","category-business"],"yoast_head":"\n
Facebook \u2018to launch ads within videos\u2019 - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Facebook \u2018to launch ads within videos\u2019 - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Facebook is to test \u201cmid-roll\u201d video advertising \u2013 in which ads are played after a video has already started \u2013 the BBC understands. The ads would probably first appear in Facebook videos by professional publishers, said one analyst. To date, the social network has resisted allowing \u201cpre-roll\u201d ads that play before a video starts. Publishers […]\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/ghanamma.com\/wp-content\/uploads\/2017\/01\/Facebook-Messenger.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Facebook \u2018to launch ads within videos\u2019\",\"datePublished\":\"2017-01-11T12:31:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/\"},\"wordCount\":194,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/ghanamma.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/Facebook-Messenger.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/\",\"name\":\"Facebook \u2018to launch ads within videos\u2019 - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/ghanamma.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/Facebook-Messenger.jpg\",\"datePublished\":\"2017-01-11T12:31:26+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/01\\\/11\\\/facebook-to-launch-ads-within-videos\\\/#primaryimage\",\"url\":\"http:\\\/\\\/ghanamma.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/Facebook-Messenger.jpg\",\"contentUrl\":\"http:\\\/\\\/ghanamma.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/Facebook-Messenger.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/#website\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ghanamma.com\\\/2017\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook \u2018to launch ads within videos\u2019 - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/","twitter_card":"summary_large_image","twitter_title":"Facebook \u2018to launch ads within videos\u2019 - Ghanamma.com","twitter_description":"Facebook is to test \u201cmid-roll\u201d video advertising \u2013 in which ads are played after a video has already started \u2013 the BBC understands. The ads would probably first appear in Facebook videos by professional publishers, said one analyst. To date, the social network has resisted allowing \u201cpre-roll\u201d ads that play before a video starts. Publishers […]","twitter_image":"http:\/\/ghanamma.com\/wp-content\/uploads\/2017\/01\/Facebook-Messenger.jpg","twitter_creator":"@ghanamma","twitter_site":"@ghanamma","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/#article","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/"},"author":{"name":"","@id":""},"headline":"Facebook \u2018to launch ads within videos\u2019","datePublished":"2017-01-11T12:31:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/"},"wordCount":194,"commentCount":0,"image":{"@id":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/#primaryimage"},"thumbnailUrl":"http:\/\/ghanamma.com\/wp-content\/uploads\/2017\/01\/Facebook-Messenger.jpg","articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/","url":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/","name":"Facebook \u2018to launch ads within videos\u2019 - Ghanamma.com","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2017\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/#primaryimage"},"image":{"@id":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/#primaryimage"},"thumbnailUrl":"http:\/\/ghanamma.com\/wp-content\/uploads\/2017\/01\/Facebook-Messenger.jpg","datePublished":"2017-01-11T12:31:26+00:00","author":{"@id":""},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghanamma.com\/2017\/01\/11\/facebook-to-launch-ads-within-videos\/#primaryimage","url":"http:\/\/ghanamma.com\/wp-content\/uploads\/2017\/01\/Facebook-Messenger.jpg","contentUrl":"http:\/\/ghanamma.com\/wp-content\/uploads\/2017\/01\/Facebook-Messenger.jpg"},{"@type":"WebSite","@id":"https:\/\/www.ghanamma.com\/2017\/#website","url":"https:\/\/www.ghanamma.com\/2017\/","name":"Ghanamma.com","description":"News In Ghana - Latest Ghana News Headlines","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghanamma.com\/2017\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/posts\/337513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/comments?post=337513"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/posts\/337513\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/media?parent=337513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/categories?post=337513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2017\/wp-json\/wp\/v2\/tags?post=337513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"http:\/\/ghanamma.com\/wp-content\/uploads\/2017\/01\/Facebook-Messenger.jpg\")
<\/p>\n