General News of Wednesday, 9 August 2017
Source: Josephine Appiah Nyamekye
MTN Ghana held its Y’ello Soiree for customers in the Eastern and Volta Regions at Akosombo. The event was organized to celebrate and show appreciation to customers for their loyalty to the MTN brand.
The customers were treated to a night of comedy, music, and dance as well as series of activities that saw some lucky customers presented with exciting gifts such as iPhone 7 plus, Samsung Galaxy S8, and others.
In a welcome address at the soiree Mr. David Woasey, Eastern and Volta Regional Manager for MTN said: “Our mission to make our customer’s lives a whole lot brighter inspires us to continue engaging with you more often in innovative ways such as this Y’ello Soiree.”
On his part, the CEO of MTN Ghana, Mr. Ebenezer Twum Asante thanked the customers for their unwavering support to MTN. “The confidence and trust you have placed in making MTN the network of choice and leader in the telecommunications industry in Ghana will never be taken for granted.”
“Our customers are the central part of MTN’s operations because you drive our business and you are the reason we exist. MTN is committed to ensuring that we give our customers great value and a distinct experience” he added.
The soiree held in Akosombo was the fifth to be held since the inception of MTN Y’ello Soiree in 2015. This event has been held in Accra, Kumasi, and Takoradi and will be extended to customers in the Northern region.
MTN has instituted various initiatives aimed at creating a distinct customer experience. On Valentine’s Day walk-in customers who visit any MTN branch across the country received special MTN Branded chocolates, and Special Day celebrations such as Mother’s Day and Father’s Day, Yuletide giveaways and birthday rewards.
MTN also invest in cutting edge technologies to deliver relevant, innovative solutions for business and social needs. In 2017, MTN Ghana earmarked $143.7 million to increase network capacity, deploy infrastructure, and accelerate the rollout of additional network sites.
In recognition of MTN’s strategic focus of delivering excellent customer service, MTN was awarded the Customer Experience Award for the fourth consecutive year at the Ghana Information Technology Telecoms Awards (GITTA) and Customer Service Team of the Year for the second consecutive year.