Business News of Monday, 31 July 2017
First National Bank Ghana has appointed Delali Dzidzienyo as its Head of Marketing and Corporate Communications.
The appointment which is expected to take effect from August 1, forms part of efforts to solidify the bank’s brand and grow market share in the retail space.
Delali Tettey Dzidzienyo is a qualified marketer with several years of experience in helping companies both large and small develop their marketing strategy and build a stronger brand value. He will be overseeing the FNB’s marketing strategies as well as driving all marketing and brand related acts.
He has till now, been with the Stanbic as Manager of Personal and Business Banking department. Delali Dzidzienyo holds an MBA in Marketing from the University of Ghana Business School.
He was credited with Stanbic’s brand and market growth in the retail space over the last 5 years and is a strong advocate of tech and digital innovation.
First National Bank has increasingly initiated several innovative products to provide variety and improve the banking landscape in the country.
The bank currently has only 5 branches in Accra and intends to open 3 more branches before the end of the year. Across Africa, First National Bank’s growth has been underpinned on digital channels.