Business News of Tuesday, 25 July 2017
As competition intensifies in the telecommunications sector, players are developing innovative products to satisfy their customers.
Prestige Vodafone customers are receiving special treat through ‘Vodafone Black’.
The opportunity to reserve unique mobile numbers of your choice and having dedicated Account Managers are among the many perks that come with the offer.
Speaking at the launch in Accra, the CEO of Vodafone Ghana, Yolanda Cuba explained that the product is designed to give maximum comfort to “high clients” of Vodafone.
“Over the years, I have come to realize how critical it is for companies such as ours, to understand how to attract and retain high-value customers such as you. The tendency, most often than not, is to assume that by simply working on our products and services, everything will fall into place.
“That assumption is far from the truth. It requires a deeper appreciation of how each targeted segment thinks and operates,” she said.
“Yes of course, it is about that type of pricing that reflects great quality and value; so is it about the pre and post-acquisition services that comes with the product. It is indeed about the entire experience that the customer has on a day-to-day basis, whilst engaging with the product – experience that goes beyond the products attributes and promise,” she added.
About Vodafone Black
Customers will have the opportunity to reserve unique mobile numbers of their choice.
Customers will have a dedicated Account Manager who will provide them with concierge services.
Customers will get to enjoy special treatment and exclusive services that address their non-telecommunication needs. This is in partnership with Vodafone’s premium partner hotels, restaurants, automobile and aviation companies amongst others.
Customers will receive free installation of super-fast Fibre to the home Internet. This product offers a speed that is 10 times faster than any other in the market. Installation of the service is at the customers’ convenience and at absolutely no cost.
Customers can also get to enjoy unlimited mobile and fixed plans, family and personal birthday rewards, artiste surprises, exclusive invite to events, personalized network names on their phone screens and so much more.