Case IH Attends 7thAfrica Sugar Confab

Ian Allen

Case IH took part in the Annual Africa Sugar Conference held in Nairobi, Kenya from 4-6 April for the seventh year running.

The two-day event, which was covered by the international business and trade media in Nairobi, brought together around 200 participants, representing senior decision makers from government, industry bodies, millers, traders, advocacy groups and service providers from across the world.

The delegates discussed the trade and investment opportunities in Africa’s sugar sector.

For the first time, the conference also invited top sugar producers from the region to speak about sustainability and corporate social responsibility.

Speakers at the event included Ian Allen, General Manager of the Agricultural Division of Case IH distributor in Kenya, TTEA.

He provided advice on the mechanization of sugar cane farming, presented Case IH’s approach to supporting producers on their path to higher productivity and sustainability, and introduced the brand’s new Corporate Farming Division focused on offering large-scale operations with everything they need from a single source.

A business desk report