4 Russia car manufacturers compete for share in Ghana’s market

Officials of the four car manufacturing companies taking turns with their presentations

Four Russia car manufacturing companies are competing for space in Ghana’s automobile market.

The four, UAZ, GAZ, KAMAZ, and Universal Motors Ltd  took turns to share their companies profiles to a section of the media on the occasion of the Russian Automotive Day held Friday in Accra.

It was the first in the series of the united conference of Russian leading car manufacturers.

The first to entice the media was GAZ Group’s Chief Specialist in Africa region, Schierhuber Alexander Andreas who run attendees through Gaz rich history, profile and wide range of products.

Founded in 1932, GAZ is the biggest producer of vehicles in Russia and with the largest market share. It is also ranked eighth in the commercial share in Europe.

Dealers in light commercial vehicles, buses, heavy duty cars, power trains and automotive components, Alexander Andreas said the GAZ brand of vehicles have low maintenance cost and could travel everywhere under every weather condition.

It has the GAZ 4WD, GAZon Next trucks, GAZ Ural truckS which is a cross country vehicle with the ability to survive under every terrain.

Presenting a rather modest portfolio, the Regional Leader for UAZ IIya Shulikov said his company is focused on capturing at least 3% of the industry market in Ghana.

Admitting that UAZ had made mistakes in previous business transactions in Africa, IIya Shulikov said their focus is not only to supply vehicles this time around but concentrate on the after sales support.

Advertising UAZ SUVs and LCVs, the UAZ pick up, UAZ patriot and hunter, Shulikov said their brands are durable.

He said the company has a new approach which is to build trust and serve small companies in the Ghanaian market.

KAMAZ, founded in 1969, is the largest truck corporation in the Russian Federation. The company is ranked 11th among the world’s leading heavy duty truck producers and has manufactured over 2 million vehicles.

Universal Motors is also a member of the ACCAD Group and was established in 1941. It however began operations in Ghana in 1969.

The companies are seeking to entrench their brands in the African market.  

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