Catherine Ablema Afeku with her team in Beijing
The Minister for Tourism, Culture and Creative Arts, Catherine Ablema Afeku, has showcased Ghana in the People’s Republic of China by her participation in the 13th edition of the China Outbound Travel & Tourism Market (COTTM).
The three-day event was held from 29th to 31st March, 2017 at the New Hall of the National Agricultural Exhibition Centre, Beijing.
COTTM is regarded as the industry’s most important platform and remains the only business- to-business event which focuses purely on the burgeoning outbound market.
It is a show that has an undisputed status as the industry’s business-to-business event for outbound tourism with another record growth of over 400 exhibitors from 60 countries; and it is the meeting place for the outbound tourism sector.
During the period, Madam Afeku held a press conference to exhibit Ghana’s tourist sites, arts and culture through a documentary. She projected in her presentation how peaceful, safe and business-friendly Ghana is and also elaborated the Marine Drive project and the hope that the project will transform the Accra coastline into a tourism enclave. The guests were very pleased and excited about a variety of Ghana’s cultural dances.
The minister also seized the opportunity to grant an interview to CEN Tv, where she promoted Ghana’s arts, culture and potential tourism business opportunities under President Nana Addo Dankwa Addo’s New Patriotic Party (NPP) government.
The 2017 show was attended by about 5,000 Chinese and other nationals, with buyers from the leading outbound tour operators and travel agencies who visited the stands of exhibitors from over 60 countries.
Madam Afeku’s delegation comprised the Chief Director of the tourism and creative arts ministry; Nana Bright Oduro-Kwarteng, Projects Director; Dr. Joel Sonne; some Ghana Tourism Authority staffs and the CEO of Ghana Tourism Development Company, Kojo Antwi.
They have since returned to Ghana