Instead, personalize your subject to the company you’re emailing and the job you’re interested in, if there is one. If the email is a follow-up from an in-person conversation or another email thread, make sure you note that in the subject.
Not Too Long, Not Too Short
In a Boomerang study on which emails had the highest response rates, the company found that those with zero-to-one-word subjects were the least likely to get answered. Three to four words was the sweet spot, but you can safely go a bit longer.
“If your subject is between three and seven words, you’re probably in a good position,” Greeley says. “If your subject is longer than seven words, you risk your subject getting cut off and reading as an incomplete thought!”
Err On The Side Of Formality
If you’re not sure whether you can be conversational in your subject line, Greeley suggests taking a cue from the company’s website or the job listing. If it’s a quirkier startup, conversational is probably best. For government or corporate jobs, be more formal. However, always opt for the latter if you’re really unsure.
And avoid using all lowercase letters. “I admit that I often use all lowercase letters when instant messaging, but job-seeking emails are not the time or place for all-lowercase, informal typing,” Greeley says. “A past Boomerang study showed that improper subject capitalization correlated with a 15% decrease in relative response rate.”
Leave Your Name Out Of It
Since your name is most likely in the sender field, there’s no need to include it in the subject line, where it can look repetitive, Greeley says.
Make The Company Feel Special
Even if the job you’re emailing about is the one you really want, you’re probably sending out multiple inquiry emails. That’s smart — so long as you don’t accidentally make it apparent in your email. Forgetting to take out the “Fwd:” in your subject line or writing the wrong company name will land your message in the trash.
“Many people reuse parts of job-application emails, but at least try to hide the fact that you’re recycling a previous email,” Greeley says.
Follow these steps and you’re on your way to getting a response in your inbox and a foot in the door. From there, it’s all about the interview.