Guinness Ghana Breweries Ltd., (GGBL), Ghana’s only total beverage business, has introduced an iconic limited edition label called OSAGYEFO to earmark Ghana’s 60th independence celebration.
The special celebratory label, OSAGYEFO, has been designed to recognise all the incredible people, cultures and monuments across the country that have made Ghana truly ‘MadeofBlack’ over the past 60 years.
Speaking at the launch, Marketing and Innovations Director at Guinness Ghana, Kweku Sekyi-Cann, said Ghana at 60 celebrations promise to be an inspiring and exciting time in Ghana.
“As the nation’s favourite stout, we are proud to be a part of these celebrations, and of the nation’s rich heritage. We hope that our iconic limited edition label will excite Ghanaians to be the toast of our independence celebrations,” he said.
According to him, the bold and vibrant label was conceived with the help of the Ghana Cultural Council – collective imaginative individuals from Ghana, who have joined forces to help develop an eye-catching label that will be at the heart of Ghana’s independence celebrations.
“We are doing more than just launching this bold and vibrant label. We want to celebrate all the inspirational Ghanaians who have been carving their own path in life these 60 years post-independence,” Mr. Sekyi-Cann noted.
He further explained that the limited edition label also marks over 50 years of brewing heritage for Guinness in Ghana.
“The packaging has a celebratory look, but inside the bottle, it’s the great tasting Guinness that Ghanaian’s know and love,” he indicated.
Mr Sekyi-Cann said as part of the celebrations, Guinness Ghana will be rewarding over 1.1 million Ghana with free drinks and other enticing package.
Story by Evans Obiri Appiah