Competition is now set to intensify in Ghana with the entry Kwesé TV, a media network operated by Econet Media, a subsidiary of Econet Wireless.
The new TV network gives opportunity for viewers to choose where and when to watch anything on your television, tablet or mobile phone.
Speaking at the launch, Country Manager for Kwesé TV Ghana, Maxwell Dodd said the name was derived from the Shona word Kwese which means “everywhere” and “anywhere”.
Their objective, he noted is to provide affordable premium content to audiences across Africa.
The most exciting thing about their service, Mr. Dodd added is, viewers have the right to choose which programmes, where or when to watch, even at the same time with your family at home.
He indicated that, the content will be available as a channel on a free-to-air set top box, with users also able to access the same content online.
Also, Group Chief Executive, Joseph Hundah, said Kwesé is focused on innovative programmes will disrupt the media industry to evolve with the changing needs of today’s globally connected African viewer.
He noted that their platforms are the place for the best in local entertainment, international sports, religion and more.
“We are very pleased that Econet Media has chosen to invest in the package of free-to-air broadcasting rights that we have made available in Sub-Saharan Africa” he said.
He revealed that Kwesé Sports.com has 2M users and 7M viewers, as well as in partnership with ESPN, Sports Fantasy and an App with over 20K registration.
Joseph Hundah said Ghana and some African nations like Kenya, Uganda, Nigeria, Malwi and Rwanda enjoy their eight entertainment and three sports channels, supported by third party channels on its internet-, mobile- and satellite-based platforms as well as pay TV platforms and free to air coverage
Kwesé Sports will present football, athletics, basketball, MMA, volleyball, netball, rugby, tennis, motor racing, golf, American football and more.