Business News of Saturday, 28 January 2017
Yara Ghana Limited., a leading fertilizer company, has appointed Mr. Danquah Addo-Yobo as the Managing Director to lead the vision and mission of the company. Danquah Addo-Yobo was the Chief Financial Officer of the company before taking up this role.
Before joining Yara in 2014, Danquah Addo-Yobo had worked with the AP Moller-Maersk Group for 12 years during which period he had extensive cross-functional experience and held Senior roles across different functions in Ghana, Indonesia and in South Africa.
Having held roles such as Financial Controller, Finance and Admin Manager, Africa Regional Business Controller, General Manager in Charge of Customer Service, with the AP Moller-Maersk Group, Mr. Addo-Yobo moved to join Vodafone Ghana as the Financial Controller from where he joined Yara Ghana as the Chief Financial Officer.
Mr. Addo-Yobo’s new role will allow him to continue the path of bringing Yara’s knowledge, products and solutions to grow the Ghanaian farmers’ productivity and profitability while nurturing and protecting the earth’s resources, food, and environment, a cause which the company has been championing since its establishment in Ghana in 2007.
Yara Crop Nutrition Solution
On his part, the new MD Mr. Danquah Addo-Yobo said much of farming in Ghana, like many other African countries is overwhelmingly rural-based smallholder farming and much of Africa’s food security depends on them.
“Yara as a farmer-centric company will continue to support smallholder farmers in its operations as has been amply demonstrated over the past years through our several interventions aimed at increasing farmer knowledge, productivity, and farmer profitability through the Yara Crop Nutrition Approach”.
The Yara Crop Nutrition concept combines crop knowledge, product portfolio, and application competence to deliver a differentiated and profitable solution to customers and farmers, whilst supporting a sustainable environment. Yara is focused on balancing the increasing intensity of agricultural production with the globally emerging environmental constraints like climate change, deforestation, and water scarcity.
This concept has been prosecuted by Yara Ghana over the years through its network of Agronomists across Ghana by providing technical support, training programs and crop clinics for farmers, Agricultural Extension Agents (AEAs) and dealers in agro-inputs.
The company intends to continue with this and indeed invest more into it through the recruitment of more Agronomists according to the New Managing Director.
He further stated that he will ensure the cocoa sector will be boosted by investing more into its Healthier Cocoa Campaigns which are a series of training programs, held for cocoa farmers in cocoa growing areas every year on best farming practices to help improve the yield and quality of cocoa thereby increasing the profitability of the farmer.