The Netherlands Embassy in Ghana in collaboration with the Ghana Netherlands Business and Culture Council (GNBCC) has launched the Ghana Star Growth program aimed at stimulating growth and competitiveness among small scale and medium enterprises (SMEs) in Ghana.
The official launch of the Ghana Business Star Growth programme saw the Netherlands Embassy in Ghana engage some stakeholders in the small and medium scale enterprise of Ghana on best ways to remain competitive in the global market.
The Dutch Ambassador to Ghana, Ron Strikker, in an interview with Joy Business said the aim of the programme is to aid government create more jobs in the private sector.
According to him, this resolve can best be made a reality if government steps up its efforts to create an enabling environment for foreign business and investment.
“We in the Netherlands are more particular about the potential of Ghana’s growing SMEs. It is to this that we are putting our resources together to ensure that small scale businesses which make up 75 percent of Ghana’s GDP are trained with the best practical marketing skills. This is the reason why we are starting with the Ghana Business Star Growth programme,” he said.
The Ghana Business Star Growth programme is also expected to see the Dutch government in collaboration with the Ghana Netherlands Business and Culture Council (GNBCC) train SME’s on practical customer relations and marketing strategies.