Entertainment of Thursday, 19 January 2017
Source: Nii Ayi Mensah Lartey
High life musician Quarme Zaggy has shared a few tips on how artistes can monetize their art, in an interview he granted TV Africa.
The artiste indicated that music is not just about recording great songs and performing them ; there is a business twist to it that musicians must identify and explore.
The “Mate De” hit maker said that apart from making revenue out of music sales, a musician must see him or herself as a brand and capitalize on that.
Qwame Zaggy advised that musicians can bank on the opportunity available on Youtube by simply uploading their videos, monetizing them and making money off them.
He suggested caller back ringtone and endorsement deals as other means musicians can tap into to generate income for themselves.
Successful musicians around the world have invested a lot into their brands and this has won them a lot of fans which organizations and institutions will like to associate with to access their numerous fans. It is in these dealings that musicians get paid to endorse or represent a brand.
Qwame Zaggy over the years has made it to the list of young talented High Life musicians in Ghana, but it is not quite clear how much wealth the singer has been able to amass from his career.