Bic at 40 rewards customers

Entertainment of Monday, 16 January 2017

Source: Nii Ayi Mensah Lartey

2017-01-16

Bic 401Team Bic

The grand draw of Bic Shaver 40th anniversary promotion was successfully held over the weekend at Accra, James Town.

As part of its 40th anniversary celebration, the company rewarded some loyal customers and consumers with electric gadgets and home appliances. Some of the items won by the customers included, gas burners, rice cookers, irons, blenders, toasters, heaters, juice extractors, hampers and the grand price Mitsubishi Space Star

At the end of the competitive raffle draw of coupons collected across the country, Inusah Mukaila in the Northern region drove home the brand new Mitsubishi Space Star as the ultimate prize. Many winners including Inusah were excited to collect their prizes.

Speaking with the Business Development Manager of Bic International, Mr. George Nkosah he stated that since the inception of the company over billion piece of Bic shavers have been produced and sold globally and about 15 million units of Bic I shavers are been sold annually, so for this reason they thought it wise to reward their consumers.

He added that due to the cult patronage of Bic I, the company has been able to scale up its SKU (Stock Keeping Unit) moving from Bic I to Bic II and now Bic flex, which is performing well on the market. He further stated that the promotion facilitated their sales growth thereby making 2016 a productive year for Bic I shaver.

He said in conclusion that by improving distribution and making products readily available to customers they have been able to maintain their relevance in the market.

The Sales and Marketing Head, PPGL (Pen and Plastics Ghana Limited), Mr. Richard Omane-Addo stated that one of the biggest challenge they face is the inferior goods imported onto the market from China, which people mistake for Bic products.

The Event was graced by Nii Ayikai III (Chief of Akamaa We), Numo Akwetey and personnel from Gaming Commission who were there to supervise the raffle.

The grand draw which was patronized by people in and around the community had series of activities which spiced it up. There was a competition held among barber, cultural/gymnastics display and a musical performance by Luther.

See photos below:

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