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1. Long
Apply pigment in a circle, on the apples of the cheeks or just above them. If your formula has shimmer, take care to keep the luminosity on the highest point of the cheekbones to give a lifted effect.
2. Round
Place color diagonally, following a line from the side of the mouth to ear and blend—like a permanent smile—to accentuate the area. Most important, choose a matte formula: Shine can make a round face look even rounder.