Ramani Distribution Company Limited, distributors of Giant male and Lele rice in Ghana has awarded some loyal customers who participated in their ‘Open and Win Promotion’.
The promotion which started in July runs to end on October 31.
Speaking to Citi News, the Brands and Research Manager for the company, Gbande Nikabs said the initiative was not only to sell and promote their products and services but also to reward consumers who have remained loyal to the company over the years.
Gbande Nikabs said, “we had estimated volumes we wanted to sell, and we are almost done with it. We planned to sell about hundred and fifty thousand cartons of the products and now we have just over five thousand carton left but this promo is to reward customers who have helped the brand to grow.”
“The brand has been on the market for 10 years, and since we added Giant Malt it to our brand portfolio, it has done so well. So management though about it and decided to reward our cherished customers. If someone is able to push you this high it’s just worth it to say thank you,” he added.
He also urged Ghanaians to continue to patronise the products distributed by the company as it is one of the best brands on the Ghanaian market. He also encouraged customers to continue purchasing their products since it is committed to reward their loyalty.
“We have a lot of product out there, last year we did it for our ‘Cindy product’ and a lot of people won. So this year we picked another product and that was the malt, so next year management can decide to do it for our Millicent rice product or our Lele product,” Mr Nikabs said.
He added that “Currently we are entering into the election and Christmas season, so we are putting something in place for consumers of the brand dubbed “Lele Father Christmas to reward companies and associations so they can buy at a reduced price to give to their staff.”
The prizes given away included a microwave, 42″ LED television and a Hyundai I10 vehicle were presented to the excited winners who could not hid their joy.
Speaking to Citi News, winner of the brand new Hyundai i10, Ohemaa Akyea expressed her gratitude to the company, while urging Ghanaians to purchase more of their products.
Established in 2004, the Ramani Distribution Company imports and distributes products through its distribution network and cross-country transportation system.
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By: Felicia Osei/citifmonline.com/Ghana