Kasapreko Grabs Two CIMG Awards

Kasapreko, which has consolidated its position in both the manufacturing and beverage industries, has won two key awards at the just-ended Chartered Institute Marketing Ghana (CIMG) awards ceremony held in Accra.

The Ghanaian-owned total beverage maker was adjudged the CIMG Manufacturing Company of the Year while Alomo Silver was also named the Product of The Year.

“These awards are in recognition of your excellence in marketing strategy and planning, implementing marketing programmes, measuring marketing effectiveness, brand development and management, managing your corporate reputation right down to managing marketing teams and your CSR programmes for the year 2015,” the CIMG said in a citation.

Marketing Manager of Kasapreko, Gerald Bonsu, dedicated the two awards to its cherished consumers and all stakeholders for supporting Kasapreko over the past two decades.

In 2015, Kasapreko boosted its production lines by installing a $70 million factory facility and expanded into the production of water, Carbonated Soft Drinks (CSDs) and Ready-To-Drink (RTD) products.

Alomo Silver, which was introduced onto the beverage market in January 2015, is a blend of carefully selected tropical plant extracts based on a secret family recipe, scientifically processed to ensure your body receives the herbs naturally.

Last year, Kasapreko’s ‘Alomo Sankwan’ was named Brand Activation Programme of the Year.