‘Businesses Must Take Advantage Of Digital Space’

Ebenezer Twum Asante speaking at the event

Ebenezer Twum Asante, the Chief Executive Officer (CEO) of MTN, has urged all businesses to tap into the digital opportunities that abound irrespective of the industry.

Looking at the way businesses are rapidly shifting from the physical interaction to a more digital space, businesses without digital strategies would have a hard time connecting with consumers, he said.

Mr. Asante disclosed this while engaging members of the Chartered Institute of Marketing Ghana (CIMG) as part of CIMG’s annual strategy to enable members engage industry leaders.

He spoke on the theme, Digital Lifestyle & Mobile Financial Services: Inclusiveness, Trends & Opportunities.

MTN CEO said, “You do not need to be a digital business to have a digital strategy. So long as your customers are going more and more digital, it is not only about communication, advertising or product visibility in the digital environment, but it is also about how you re-model your own business to take advantage of this trend.”

Mr. Asante said the Africa consumer is more mobile ready now than ever and consumers are leapfrogging landline infrastructure and jumping straight into digital mobile technology. This fast growth in internet penetration is in tandem with the growing spate of Mobile Money subscription so the best way to monetise digital business innovations is through Mobile Financial Services, he said.

“The debit and credit card penetration in Ghana is very marginal so if you manage to pull up a wonderful digital strategy, the best way to monetise it is mainly through Mobile Financial Service,” Mr. Asante said.

 

Following the introduction of the MTN Mobile Money Service in Ghana in 2009, the subscriber base has grown to approximately 7.8 million registered customers, with over 48,000 Mobile Money agents performing over 40 million transactions monthly across the country.

A Business Desk report

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