StarTimes Launches Satellite TV Service

Akofa Djankui, Head of Marketing, StarTimes

StarTimes Ghana, a subsidiary of the StarTimes Group of China, has launched a subscription based satellite television service in Accra with over 440 authorized channels.

Known as ‘StarTimes TV,’ the company says its vision is to make Pay-TV affordable to every Ghanaian family.

StarTimes’ satellite television content, which covers diverse categories, includes news, sports, music, entertainment, documentaries, TV series, movies, religion, fashion, children’s programming, Telenovelas and local channels.

Akofa Djankui, Head of Marketing at StarTimes Ghana, told journalists at the launch that the company had country-specific channels for local dialect customers, adding that there were plans of producing new Ghana specific StarTimes channels for the Ghanaian viewer.

“We will keep improving our content and adding better channels to provide a better viewing experience for our Ghanaian customers.”

A StarTimes decoder and a satellite dish is selling for GH¢140.

Consumers can pay for the digital TV service via mobile payment system called SlydePay – developed by IT firm, DreamOval.

The StarTimes Group, a certified Hi-Tech enterprise and Cultural Exports Key Enterprise, was founded in 1988 with its headquarters in Beijing, China.

StarTimes has since become a media group specialized in system integration, technology provision, as well as network operation, and has registered branches in 23 African countries.

A business desk report