Dela Sowa (extreme right) applauding the re-launch of the New Geisha soap in the company of some officials of Unilever Ghana
Unilever Ghana Limited over the weekend re-launched its Geisha family soap at the Events Haven, Trade Fair site, Accra.
The new Geisha soap comes in five variants namely Green-Aloe Vera and Honey, Beige-Shea Butter and Honey, White-Coconut Milk and Honey, Pink-Rose and Honey and Yellow-Lemon and Honey.
Brand Building Director of Unilever Ghana, Nana Yaa Kisi, said the company engaged customers on what they wanted out of Geisha before the new bar soap was manufactured.
“The new Geisha is therefore borne out of our collaborative effort and a long relationship with our customers.
She noted that Unilever’s creative team did not only aim to generate products that made people look and feel good, but also helped them to get more out of life with the variety of brands and services that were good for them.
The new Geisha has been reformulated with honey and natural extracts which serve to harden the soap in a manner that makes it last longer in spite of the number of users or size of family.
Unlike other bathing soaps, the new Geisha does not easily melt in water.
Esther Fobri, Category Manager for Personal Care, Unilever, underscored the fact that research formed the basis for the manufacture of the new Geisha.
“At Unilever, our first priority is our consumers and we know them by their needs.
“We conduct research in every market we serve. We conduct research both in respect of the needs of our customers and also on various ingredients that can be used to meet these,” she said.
Ms Fobri said the affordable Geisha was suitable for the whole family and added that customers could save money as a result of the soap’s longer lasting quality.
Deputy Minister of Gender, Children and Social Protection, Dela Sowah, commended Unilever for innovative approaches to meeting the basic needs of Ghanaians and called for sustained partnership between Unilever and Ghana in the nation’s development agenda.
“I have no doubt that the new Geisha will meet the needs of Ghanaian consumers and also stimulate more of such innovations from Unilever in the coming years.”
By Fawaz A. Abdallah