New brand Ghana CEO rolls out initiative to boost tourism

The Newly appointed Chief Executive Officer of Brand Ghana, Helen Annan says her outfit will be working closely with the ministry of tourism to roll out more initiatives in a bid to promote the country.

In an interview, Helen Annan said there is a lot of potential in the Tourism Sector that can be explored to generate revenue for the country.

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Mrs Annan made this call when the Chief Marketing officer of Brand South Africa, Mrs Linda Magapatona-Sangaret, paid a courtesy call on her at her office.

She also hinted of conducting a research that will help bridge the gap between Ghana’s brand image.

Credit: Brand Ghana